News and Inspiring Thoughts — Yami Kawaii
The Power of Color: Therapy of Loud Fashion
Matthew Baines graphic design memphis style Pastel Goth Yami Kawaii
I've always been drawn to color. As an introvert it always appealed to me, as an alternative outward personality. I could rely on color - and pattern - to distract from little ol' boring me.
A Brief History of Pandemic Aesthetic: From Mid Century Modern to Menhera Kei
Matthew Baines Menhera Kei Pastel Goth Yami Kawaii
I talk about my design process during the Pandemic, from Mid Century Modern to Goblincore and now to Harajuku. How, rather than form over function to control the chaos, for me at least, I am diving into Yami Kawaii, Pastel Goth and Menhera Kei to make some sense of the darkness and disorder around me. My use of color is consistent but now provides a duality to anything negative. In other words, how to create mood in my aesthetic journey.